Several ad platforms create Chrome extensions allowing you to test for proper pixel configuration. For instance, you may see that a competitor has a Google Ads remarketing tag installed, implying that they’re running display campaigns, as well as an Optimizely tag, implying that they’re running A/B testing.
Use this plugin to verify installation of tags on your own sites, and also to see what platforms competitors are using. Ghostery can identify tags related to analytics, advertising, social media, media players, comment threads, and more. For instance, the plugin found 44 trackers on cnn.com. You’ll find yourself amazed at the number of tags you’ll spot on mainstream news sites, explaining in part why some major sites load so slowly at times. Ghostery allows you to pick up on tracking tags from a wide range of providers all via a single plugin. While Google Tag Assistant is tremendously helpful for assessing tracking script placement, it primarily identifies scripts from Google products and won’t pick up on many third-party codes. After clicking “Record,” Tag Assistant will track interactions related to Google Analytics and show what actions are being tracked.
#INSTALL CHROME PIXEL CHECK CODE#
If you want to troubleshoot a Google Analytics configuration, such as testing if custom event code is firing, you can use the Record feature within this extension. In addition, you can see further details beyond the mere existence of a tracking script, like seeing pageviews fired within a Google Analytics tag. This plugin will tell you if scripts are installed properly and find red flags such as duplicate codes. Google’s Tag Assistant extension identifies tracking tags installed on your site such as the Tag Manager script, Analytics tracking code, Google Ads remarketing, Google Ads conversion, and DoubleClick tracking code. Whether testing a new analytics configuration or scouting out competitor configurations, you can use a Chrome extension to identify what tags are in place on sites.
In this article, we’ve listed several Chrome extensions that we recommend for improving your digital marketing workflow. While they may not necessarily make our work less complex, a number of these extensions can help you streamline tasks like testing analytics configuration and analyzing SEO metrics.
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